Ludacris is uniting with Trojan, the makers of the most popular condom in the African American community, for their second annual “Magnum Live Large” project. Luda and Magnum are joining forces in a ...

There’s a piece in today’s Times examining the relationship between Magnum condoms and hip-hop. Like Cristal before it, an “unsolicited lift by hip-hop artists” (i.e., rappers name-checking Magnums in ...

Trojan, the makers of the most popular condom in the African American community, are making a pivotal move and reaching out to the Hip-Hop nation. Ludacris has been tapped to appear in Trojan’s Magnum ...

MAGNUM, the Trojan subbrand of large condoms, has climbed steadily from a 4.6 percent share of the condom market in 2001 to an 18.8 percent share today, according to the SymphonyIRI Group, a research ...

Can you write a song for an oversized condom without making it all about big dicks? Perhaps unsure how to accomplish this on their own, Magnum condoms is crowdsourcing the challenge. To start with, it ...

Trojan Magnum Condoms holds a 14% share in the large-sized condom space (as of 2009), and is strong among the African-American community. Yet despite its success, the brand was facing several ...

Ever wonder who needs a large condom? Like, actually needs it, rather than wants to think that they do? It can be an awkward conversation. I've definitely had guys reach for the gold package floating ...

OPINION - It feels like a marketing gimmick that only a middle-aged, out-of-touch white man could dream up: Magnum condoms holding a rap contest... It feels like a marketing gimmick that only a middle ...

Since the release of his latest album, 'Battle of the Sexes,' Ludacris has been hot on the public service trail, heading up an HIV/AIDS awareness project, spear-heading a promotional campaign for the ...