This fresh collection of research from INSEAD faculty explores everything from the politics around leadership successions in Korean family businesses, to the real-world impact that bank exits can have ...

This is what we call the "rivalry reference effect". Consumers perceive rivalry-based messages as chapters in an ongoing narrative rather than isolated marketing claims.

Consider the Takata airbag recalls that rocked the automobile industry and allegations of child slavery in chocolate supply chains. Supply chains have not only become more vulnerable to geopolitical ...

After listening to what he had to say, I was committed.” Stories do that. They transmit values and help us build meaning. They are not simply about informing but about moving people*. And in doing so, ...

Cultivate genuine innovation through experienced evaluation, strategic intent and mechanisms that reward novelty over replication.

For the fifth year running, the Edelman Trust Barometer has identified business as the leading institution to address urgent issues in society. The 2025 survey – which captured the sentiments of ...

True parity in the workplace is still a distant goal. INSEAD faculty outline why women aren’t advancing and the role gender stereotypes play. Meanwhile, in corporate America and Canada, representation ...

As Covid swept across the world, nations had very different responses to how their economies should continue to function. Some tethered workers to their employers with furlough programmes; others ...

Create a compelling self-narrative based on the five pillars that influence the way we experience meaning. Working countless hours trying to get his latest start-up up and running, Ted was at rock ...

With lockdowns closing schools and offices around the world, it’s become commonplace to see dogs and kids barge into business meetings as the boundaries between work and life have blurred. A seamless ...