Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and ...
Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured. With last week’s acquisition of Feedback Intelligence, ...
The 2026 marketing landscape isn’t just shifting; it’s evolving into a more sophisticated, cross-channel conversation. While the “email is dead” crowd continues to be proven wrong, the way consumers ...
Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. In MarTech’s “MarTechBot explains it all” feature, we pose a ...
AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. Marketing technology was already evolving at ...
TransUnion this week signed a definitive agreement to acquire RealNetworks’ mobile division. The acquisition will help expand TransUnion’s Trusted Call Solutions suite by offering protection of text ...
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. B2B marketers usually treat Super Bowl week like ...
Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them. How do you create brand meaning that’s algorithm-proof? By creating ...
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. Every year, Spotify Wrapped reminds marketers ...
Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear. Search has expanded. Under pressure, buyers and brands ...
From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice. Over the last decade, I’ve watched MOps teams add more and more tools to their ...
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