Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...

AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.

Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.

Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

If I were the Finance Minister, I would… By Campaign India Team , 23/01/2026 ...

It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.

From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.

The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.

Over the years, its reporting has chronicled shifts in global growth, changes in political leadership and the evolving influence of markets and institutions. The network aims to have coverage focused ...

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.