Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) ...

In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the ...

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief ...

After 2.5 years of work, Colgate-Palmolive unveiled the refreshed design and tagline “Make More Smiles” to employees in ...

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars ...

Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in ...

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for ...

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with ...

Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant ...

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce ...

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said ...