The rise of Direct-to-Consumer (D2C) brands in India is transforming the standards around convenience, customer service, and ...

India's Competition Commission (CCI) has fined Meta INR 213.14 crore for abusing its market dominance through WhatsApp's 2021 ...

This International Men’s Day, brands celebrate men with creatives and campaigns that challenge stereotypes and highlight ...

Prathap Suthan of BangInTheMiddle has urged the Indian advertising industry to create a dedicated body to represent smaller, ...

Samhita Bhatkar, Founder and Creative Director at Multia shares insights on the agency’s evolution from a design branch to a ...

The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the ...

Tanuj Khanna argues that advertising should reflect the evolving, multifaceted nature of masculinity by moving beyond ...

Abhishek will represent Ramraj Cotton in the upcoming television commercials, posters, and a comprehensive marketing campaign ...

Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of ...

Coca-Cola’s first AI-generated Christmas ad has sparked criticism for being "soulless" and sidelining Santa Claus. Viewers ...

Since its inception, the company has created content for brands like Bill & Melinda Gates Foundation, Swiggy, Google India, ...

Mitul Shah suggests Indian brands to tackle men’s mental health head-on, encouraging them to shift from traditional ...