During the 40 playoff games leading up to the World Series, Strauss’ decal on all MLB batting helmets has driven just more ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Steak ‘n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain ...

The Larry O’Brien Trophy is back. The league is planning to paint the iconic championship trophy and the classic “Finals” script logo on the home team’s floor during the NBA Finals this season, ...

Back by popular demand, the NBA Finals will have the large Larry O'Brien Championship Trophy logo return to center court as well the Finals script logo on the floor, sources told ESPN's Shams Charania ...