How Bathtime Became Big Business for Beauty Brands

Amid the rise of ritualism and selfcare, oils, bubbles, tinctures and scrubs are trending on #BathTok and beyond. Brands and ...

Bath & Body Works Captivates Fans With Viral, First-of-Its-Kind Interactive Ad: 'Such a Lovely Surprise'

The MTA and the beloved body care brand teamed up for a special marketing campaign, diffusing their “signature scent,” Fresh Balsam, throughout the station to start getting folks into the holiday ...