For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Any GPS system can help you navigate the nation's highways, but you need to be very selective if you want to find your way on one of our many waterways. For that, you may way to consider the Lowrance ...

Lowrance Electronics is perhaps best known for its fishing and marine equipment, such as depth recorders, fish finders, and marine GPS devices. Now the company is introducing a line of automotive, ...

Scott from Bayou Chronicles shares his DIY Hack to transfer tracks from a Lowrance unit to Google Earth on his computer step by step. I’ve told quite a few people that one of the best purchases I’ve ...

Whether fishing out of your kayak after work, on the boat for the weekend, or on the ice in winter, a portable fish finder will come in handy. The movable device will help you determine structure, ...

Lowrance isn’t big in the automotive GPS business, but if you’re a boater, you know them. Yesterday they launched the Endura Sierra, Safari and Outback: Sturdy, touchscreen handhelds that take outdoor ...

Darrell Lowrance was not a man who sat still. His passions included fishing and flying, and family members even decades younger sometimes had trouble keeping up with him. It was during one of his ...