Van Gastel and her cofounders were determined to keep things lean—at first, she says, the group wouldn’t even splurge for a ...

Tourism and hospitality industry bodies have raised single-window clearance system for licences and overseas marketing budget ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

In today’s Digest, we cover shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and ...

The report came out of a convening of museum leaders organized with Arkansas' Art Bridges Foundation, and is the second of ...

While calf prices have fallen in fall 2025, calf prices are still historically high. With relatively low 2025 feed grain ...

Comprehensive digital marketing agency study reveals how industrial firms are reallocating budgets, modernizing marketing systems, and accelerating digital-first engagement.

Wicked: For Good’s marketing blends fan energy, targeted digital moments, and expansive brand collaborations to build steady buzz for the sequel.

EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to ...

M ANILA -- Senate Deputy Majority Leader JV Ejercito hopes the bigger funding for the Department of Tourism’s (DOT) branding ...