A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Digital marketing is a cornerstone for business success today, irrespective of a company's size. However, small businesses and individuals often grapple with restricted budgets, questioning the ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. When most entrepreneurs start their company, there is really ...

Managing your budget is the key to achieving financial stability and growth. Some of us track our personal expenses for a purpose, while others religiously monitor their business costs. Using a budget ...

More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and ...