For brand owners, too, deodorants make business sense. Most manufacturing is outsourced and accounts for about 40% of the retail price; distribution and marketing accounts for another 40%, leaving a ...

For the second year running, you turned up for your favourite brands to decide who deserves the ultimate prize... these are ...

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US. GLOBAL - A Budweiser ad reigned supreme once again at this year's US Super Bowl, followed by ads ...

The company is using sequels, animation, and offline experiences to extend the value of stories beyond the screen.

QV is changing the future of care with their latest initiative. Awarding everyday Australians for doing good within their ...

The hottest destination for television advertising these days isn’t traditional national TV. Rather, streaming platforms are gobbling up a growing share of ad dollars as their audiences expand. After ...

The Guardian today (Tuesday 5 May) brought its global brand campaign The whole picture to the UK, by launching a reinvention of its iconic Points of view advert. The campaign comes 40 years after the ...

Brahma beer is turning World Cup skepticism on its head with ‘Let Yourself Believe,’ a nostalgic new film from Africa Creative. Released ahead of the 2026 World Cup, the campaign taps into a mood of ...

Republican candidate Ashley Hinson has begun airing television ads in the race to claim Iowa's open U.S. Senate seat. Hinson is the favorite to defeat former state Sen. Jim Carlin in the June 2 ...

ADIDAS have gone full Hollywood after unveiling their stunning £50million for this summer’s World Cup in the US, Canada and Mexico. The sportswear giants dropped the five-minute blockbuster on YouTube ...

Ahead of the sunny bank holiday weekend, Cancer Research UK urged people to enjoy the sun safely by covering up and using ...