If you think of a Rolex Certified Pre-Owned boutique as a place to get a slightly used Submariner, a well-loved Datejust, or some other “used” Rollie, think again. For many who took a cynical view of ...

Former world number one Dustin Johnson will be in Dubai at the end of January. He will compete in the first tournament of the ...

At Dubai Watch Week, Jean-Frédéric Dufour opened up about the Swiss mega-brand's approach to business and plans for the future ...

Boutiques have leapfrogged far beyond serving as mere transactional spaces. Brands have now realised the importance of offering multi-sensory and multi-media experiences that aren’t just geared ...

Building on a long-standing partnership, Rolex and Ahmed Seddiqi & Sons have inaugurated a new Rolex Boutique in Dubai. Located in the Fashion Avenue, the latest extension of The Dubai Mall − the ...

An auction organized by Christie’s Auction House witnessed a competitive bid on a Rolex watch which was designed and made for Dubai Ruler and Vice President of the UAE, Sheikh Mohammed bin Rashid ...

Seddiqi & Sons Investment, the real estate arm of the UAE’s leading timepiece retailer, Ahmed Seddiqi & Sons, today announced the launch of the Rolex Tower, the first of its kind in the Middle East ...