In his newsletter over the weekend, Bloomberg's Mark Gurman said Apple was likely to announce at least some but possibly not all of the following products between March 2 and March 4: the iPhone 17e, ...

Apple unveiled a slew of new products this week, including not only the iPhone 17e and the new MacBook Neo, but also an updated iPad Air with the M4 chip. But as we previously reported, Apple has also ...

Apple’s tablet lineup—its “good, better, best” of the iPad, iPad Air, and iPad Pro—feels all the more entrenched. That’s ...

That said, there’s still more to come: Apple should be releasing an M5 Max and M5 Ultra Mac Studio in the near term future. In the February 22nd edition of his Power On newsletter, Bloomberg’s Mark ...

Perhaps one of the most surprising things about the Apple Silicon era is how quickly Apple now updates its products. Take the ...

What a week for Apple news! Across Monday, Tuesday, and Wednesday of this week, Apple unveiled a total of seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes ...

Is the MacBook Neo the next iPhone 5C, or is it a tremendous value destined for success? I have a few thoughts.

Discover the iPad Air M4’s powerful upgrades in performance, Wi-Fi 7, and multitasking. Is it worth upgrading from the M3? Find out here!

Apple surprised fans by leaving the iPad 12 out of its March launches, despite speculation about AI upgrades and a possible A18 or A19 chip.

Several things give me pause about Apple's next big smartphone innovation, including the rumored $2,000+ price tag.

This strategic pricing aims to introduce younger users to Apple’s ecosystem early, securing future customers for higher-end products. For years, Chromebooks and low-cost Windows laptops have dominated ...