Just take a look at podcasts. They boomed during the Covid lockdown and haven’t let up. According to a recent report, 61% of those in the UK ages 16-24 are monthly podcast consumers, 56% of ages 35-54 ...

CMOs, how often have you been asked by your boss or peers to help grow the company? It’s a common question – and one that rarely comes with an easy answer. You craft a balanced plan – investing in ...

YouTube’s dominance in streaming and creator culture is well-documented, but the real story lies in the audience. As researchers, we wanted to understand what’s driving this behavior: why people ...

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances. Mascots lived out their wildest advertising dreams during Super Bowl ...

What a long, strange trip it’s been in the world of advertising. 2025 was a whirlwind year for our industry with significant M&A activity, AI dominating every conversation, programmatic overtaking ...

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear. According to recent data ...

The other night, I opened TikTok with zero intention of shopping. Minutes later, I am purchasing the name-brand hoodies my kids have been asking for at 60% off with an influencer’s discount code. It ...

Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into ...

What actually defines great creative — and why has so much modern advertising lost its way? In this episode of Agency Alchemy, we sit down with Ellis Verdi, co-founder of DeVito/Verdi, to unpack ...

A single Super Bowl spot can cost over $8 million for thirty seconds of airtime and that’s before factoring in production, talent, and the media amplification strategy around it. For many enterprise ...

While everyone in marketing is fixated on AI, another shift is already changing how people live, eat, travel and age — and it’s far more tangible in the short term. Picture a woman in her late 40s.

Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020. Back then, they made their debut as the JET-PUFFED Pals with VaynerMedia and Jones Knowles ...