When Greenspan asked that question, the iPhone didn’t exist, and “dot-com” was as overused as AI is today. Four years later, the exuberance gave way to a rational collapse. Today, the same question ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using ...
OpenAI’s latest update integrates third-party apps directly into ChatGPT’s responses. That is a departure from its previous GPT Store model. Instead of going to separate tools, users can now access ...
Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after, reports surfaced that OpenAI is working ...
Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in San Francisco seems ...
Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and ...
Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all been there.
There’s no denying that AI has become prevalent in numerous industries, and marketing is no different. While this has brought many benefits to marketing teams, as basic tasks can now be completed ...
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad ...
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
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