This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 16 th – 28 th October 2025. Consumer ...

Adland reports that 69% of its own video viewing occurs on a TV screen, but it underestimates how much the general public ...

Podcasts are the new ‘appointment to listen’ with rapidly growing and engaged audiences tuning in to the vast digital audio ...

The Irish Marketing Podcast is brought to you by IMJ/Adworld and Tinpot Productions and hosted by Daryl Moorhouse.

While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the old linear funnel on which they depended on might ...