On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...
The 2025 AppsFlyer Performance Index has been released, and Gamelight, the leading rewarded UA platform, has once again demonstrated its strength as a top ...
In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...
If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...
On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...
Tenjin, a leading mobile measurement platform, today unveiled an all‑inclusive, fully transparent pricing structure that tackles a critical industry ...
Gone are the days of app growth at any cost. Gone are the days of unlimited budgets. Gone are the days when simply getting more users was enough to succeed. That was all yesterday. In our latest ...
Do you want to stop chasing new users and start keeping the ones you have? Join Sangeeta Jash, VP of Marketing at CleverTap, as she shares her blueprint for success: a strategic approach to ...
Ready to add a new, profitable channel to your marketing portfolio? In this essential session, Mariana Kuiken, Growth Marketing Team Lead at Zalando, shares the precise strategic groundwork her team ...
AI is no longer optional – it’s the competitive edge. This essential panel discussion brings together industry leaders who are successfully leveraging AI to rewrite the rules of app growth. Featuring ...
As AI takes over the transactional tasks of ad buying and campaign management, the essential question for leadership becomes: Who do we actually need to hire to drive sustainable growth? Mark Mukhin, ...
What makes a quick commerce customer loyal? Sebastian Reyes Diaz, Principal Growth, Global Retention at Flink, reveals the exact formula for maximizing user frequency and boosting overall ...
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