Clear Channel Radio has been selected by GEICO to execute a campaign on its radio stations and station websites in support of the American War Letters Campaign. Launching Memorial Day week, the ...

Is there any one advertiser who has the same level of presence on spot radio as auto insurance specialist GEICO? There are few brands who are as committed to the media, in terms of the number of ...

The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. Real-Time Daily has the full story. But what the ...

Airing 39,213 commercials on radio stations all across America, GEICO was radio’s number one advertiser last week, according to Media Monitors. Flipping places with GEICO was The Home Depot which was ...

The radio industry surely would not mind if a war of radio ads broke out in the insurance industry. Liberty Mutual wasn’t even on the Media Monitors chart two weeks ago, but last week the insurance ...

GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...