Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

As he celebrates the three-year anniversary of establishing the GEICO Local Office of New Hyde Park, owner Ryan McGowan, who’s spent his entire career at GEICO, will commemorate another milestone with ...

Calling the wrong number could cost you hundreds of dollars if you hook up with a bogus customer service line. A metro Detroit woman was shopping for cheaper car insurance in June, and like most ...

Scammers don't just reach out directly — they also set traps by creating fake websites and listing fraudulent phone numbers online that appear to belong to legitimate companies. Venmo warns that its ...

Almost exactly two years after abruptly pulling the plug on its Apple TV app, Vimeo is making a comeback on the platform with a brand-new experience built from the ground up. Here’s what’s new this ...

Geico opened a corporate office in the Merchandise Mart, where the insurance firm said it will employ more than 100 people. The 19,000-square-foot office will house some of the Maryland-based firm’s ...