Toy and Game Makers Target a 'Kidult' Market That Is Chasing Both Nostalgia—and Gains

The 18-plus segment is driving growth in the toy and game industry and fueling a wave of nostalgia-inspired releases.

Think LEGO is just for kids? These grown ups would like a word.

And these aren't your kids' LEGO. Some intricate sets adults put together can cost hundreds of dollars. LEGO recently ...
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Lego God of War Ragnarök is truly insane #videogames #lego #godofwar #godofwarragnarok #kratos

Dive into the incredible world of "Lego God of War Ragnarök," where the epic saga of Kratos is reimagined with a creative and blocky twist! This video explores the intricate details and insane ...
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Half Of Lego's Animal Crossing Series Retires Soon, Save Big While You Can

Lego is discontinuing seven Animal Crossing sets, including K.K.'s Concert at the Plaza, Nook's Cranny, and Isabelle's House ...

From Real-Life Trophies to Building-Block Cars, LEGO Is Growing Its Formula 1 Partnership Brick by Brick

From merch to trophies, LEGO is now at 21 F1 races around the world, with activations like LEGO Fan Zones and Pit Shops for fans to engage off-track.