After Brand USA received a dramatic funding cut earlier this year, a bipartisan group of lawmakers is working to boost ...

The report came out of a convening of museum leaders organized with Arkansas' Art Bridges Foundation, and is the second of ...

Agentic AI marketing can independently orchestrate journeys, allocate budgets, analyze data and deploy campaigns based on a ...

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new ...

This week we hosted the first ever Music Ally Marketing Week — our new tentpole online event culminating with the official ...

Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.

Learn the price tag “code” (red and yellow clearance) and hit the store right after markdown days Treat “Compare At” as ...

A strategic guide for PPC marketers on managing seasonal demand swings with smarter bidding, budgets, inventory alignment, ...

When hiring budgets are tight, losing existing talent becomes devastating. In 2024, Gallup estimated that replacing talent ...

Van Gastel and her cofounders were determined to keep things lean—at first, she says, the group wouldn’t even splurge for a ...

In today’s Digest, we cover shifts for advertisers in 2026 media budgets, ChatGPT offering target shopping via OpenAI, and ...