Amazon Prime Day 2025 takes place between July 8 and July 11, but thousands of deals are already available.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.

This is the first time Amazon’s membership deals event runs for four days. The deals could give the digital economy a big boost.

Amazon Prime Day is replete with deals on popular beauty products. Check out our 30 picks for can’t-miss sales on makeup, haircare, and skincare by top brands like Shark, Laneige, Chi, Neutrogena, and Urban Decay.