Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,

Coca-Cola is facing backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any actual creativity.”

The beverage giant revealed a reboot of its 1995 classic "Holidays Are Coming" commercial that was made using artificial intelligence. The advertisement features its famous animated polar bears along with AI-generated people and other wildlife. There are also AI-generated Coca-Cola trucks driving through winter wonderland in the ad.