A recent report by Barclays revealed that Gen Z buyers are prioritizing their spending at businesses that align with their ...

By Hereward Holland NAIROBI (Reuters) -Protesters braving police batons, water cannon and occasional bullets on Kenya's ...

Where "Friends" offered a fantasy of adulthood, "Adults" offers the reality. Marketers must pivot accordingly.

Gen Z is also changing how doctors interact with patients, providing greater transparency and empowerment. “I think we are ...

Pinterest unveils its first-ever men’s trend report, looking at what the growing demographic on the social media platform is ...

Generation Z, often defined as those born between the mid-1990s and early 2010s, is stepping into adulthood at a time of ...

Gen Z's embrace of 'micro-retirements,' short career breaks for recharging and personal pursuits, has sparked debate. Merriam ...

In a world increasingly shaped by generational divides, the chasm between Baby Boomers and Generation Z often feels wider ...

Gen Z ditched therapy for this trending coping method and the results will surprise you. The viral wellness trend changes ...

Gen Z protesters challenge Ruto over economic hardship, police crackdown Government's hardline response to protests rattles ...

Better retirement benefits can support young talent as they juggle caregiving responsibilities, AI fears and high levels of ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.