This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 16 th – 28 th October 2025. Consumer ...

Adland reports that 69% of its own video viewing occurs on a TV screen, but it underestimates how much the general public ...

The Irish Marketing Podcast is brought to you by IMJ/Adworld and Tinpot Productions and hosted by Daryl Moorhouse.

While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the old linear funnel on which they depended on might ...

Podcasts are the new ‘appointment to listen’ with rapidly growing and engaged audiences tuning in to the vast digital audio ...

The media buying specialist Advantage Media (AVM) has picked up the Best Small Business Award at the Kildare Chamber of ...

Delivering OOH with Impact is our driving ambition for 2026 – a commitment that fuels bold thinking, creative excellence, and ...

OLIVER Ireland and Jellyfish, both of which are part of The Brandtech Group, hosted a joint client event last week called “AI ...

Ultimately, location marketing transforms physical spaces into strategic touchpoints. Where people move, OOH moves with them, ...

Universal Pictures has teamed up with Posterplan and WPP’s, EssenceMediacom for a major OOH push for the final installment of ...

Activ8 Energies, Ireland’s largest solar panel installer, has been announced as the sponsor of TG4’s new property series ...

The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform ...