With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey.

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to find alternative chatbots offering different experiences. In ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

Did you know TikTok has about 100 million active users each month in the US alone? And did you also know that the TikTok app itself has been downloaded over 2.6 billion times? TikTok has become one of ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

This guide will walk you through what a mobile game user acquisition platform is, how they work, and how you can benefit from using them. A mobile game user acquisition platform is a tool used by ...

This guide will walk you through what a mobile attribution platform is, how they work, and how to choose the best one for you. A mobile attribution platform is a tool that helps app developers track ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Affiliate marketing companies play a crucial role in driving growth and revenue for businesses, particularly mobile app owners. These companies act as intermediaries, connecting app developers with a ...