Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings ...

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target upgraded its app and website Gift Finder for the 2025 holiday season to allow shoppers to find products in a more conversational way. After a successful test during the 2024 holiday season, the ...