There’s a reason I will never switch from @redkenpro Shades EQ. I’ve tried so many different products over the years to make sure I’m making the right choice, and every single time I use something else, I come right back to it. Shades EQ is acidic, which means it is the healthiest option for the hair. That acidity helps seal the cuticle, lock in color, and give that signature shine we all love. It’s sheer, so it doesn’t over-deposit, and it keeps the hair feeling like hair. There are so many way
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There’s a reason I will never switch from @redkenpro Shades EQ. I’ve tried so many different products over the years to make sure I’m making the right choice, and every single time I use something else, I come right back to it. Shades EQ is acidic, which means it is the healthiest option for the hair. That acidity helps seal the cuticle, lock in color, and give that signature shine we all love. It’s sheer, so it doesn’t over-deposit, and it keeps the hair feeling like hair. There are so many way
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TIP TUESDAY: How to get the perfect toner with Shades EQ. @philipforesto tips👇👇👇 @redken shades EQ is an acidic demi permanent hair color. Being that it’s an acidic color it is translucent in nature. This is important to know when formulating, applying and, layering. When formulating for my global toners I rarely have one shade in my formula. This reason is… I want to create a personalized tone for each and every client. I want to have one shade as my “anchor shade” or “base color”, then I wa
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Let’s talk background color in Shades EQ…one of the most important (but often overlooked) parts of formulation. 👩‍🏫 Shades EQ formulas are built on a background: • Brown to tan background = warm, natural end results (like the N, NW, GB families) • Black to gray background = cool, muted end results (like the NA, ABn, VB families) Think of the background as the foundation of your formula. It’s what makes your color look natural, believable, and balanced — especially when toning blondes or refini
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