In the late 1950s and 60s, the „service station“ really meant service: uniformed attendants pumped your fuel, washed your windshield, checked the oil and tire pressure, and handed out free road maps. Brands fought for loyalty with trading stamps and giveaways, and stations were neighborhood fixtures as much as they were fuel stops. The 1970s flipped the model. Self-service was legalized and rapidly adopted in many places to cut prices and labor, and spread alongside price wars. The 1973 embargo
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